Buxton Partners with Midland, Texas to Strengthen Economic Development Planning

Buxton, a Fort-Worth based customer analytics firm, has partnered with Midland, Texas to strengthen its retail retention and recruitment efforts. Through the use of consumer analytics, Midland will improve its current retail mix by recruiting new retailers to the community.

"Buxton's consumer insights will help us better understand our residents, their needs and the changing nature of retail," said Cristina Odenborg, Downtown Development Coordinator. "We look forward to seeing how this partnership can bring more retail to Midland and ultimately increase the quality of life in our community."

"We're excited to get started improving and adding to Midland's existing retail mix," said Lisa McCay, senior vice president at Buxton. "Our advanced analytics will guide city leaders as they prepare Midland for the future."

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